Joy of New Beginnings: LW001 


I was tasked to create the campaign for the first kickstarter launch of Livingwear’s Joy of New Beginning Collection. As the first collection since a year long hiatus, we had to reintroduce the brand as “a modern apparel company on a mission to design for a better world, celebrating differences of Life & Living”. The proposed deliverables was a 90 seconds introduction video for Kickstarter, which could ideally be used on other social media platforms.  

As the creative director of the campaign, it was important to me that the video captures the brand essence and showcases Livingwear’s emphasis on inclusivity and ease. Launching a year into the COVID-19 pandemic, we casted real people of all ethnicity, age and sizes, and proudly introduced LW001 as the elevated essential, designed to bring you from indoors to the outdoors. Despite the tight budget, we were able to transform a 5 room condo into a different living space for all 8 talents, helping viewers imagine how Livingwear could fit themselves and their lifestyle during a time where the pandemic has forced most of us to be indoors. 

The campaign reached in goal of $5000 in 4 hours and successfully raised $15,600 at the end of the campaign. 

Creative Direction and Casting


TO THE POWER OF

Livingwear Client
Jaslyn Lim Co-Creative Director
Bryan Lim Director
M.Ridwan Cinematographer
Amysar Bakar Camera Assist
M.N Hakiki  Gaffer
Muhammad Zaki Grip
Adil Amran Grip
Hui Min Grip
Vanessa Kee Voice ArtistSuzanna Salleh Make Up Artist
Timothy Lim Editor
Studio Crop Supers
Matthew Lee Audio

Special thanks to Cutscene Studios


Factory Art Education


A wry critique on the language used in the sale of ‘one-size-fits-all’ education.

Exhibited in SUPERNORMAL In Motion Open Call 2.9, Singapore, 28th July 2018.

Creative Direction, Set Design


TO THE POWER OF

John Bringwolves Sound Designer
Claudia Edwards Set Assistant
Nicole Jesse Script
Nabila Rouabah Voice


Dual       


A moving image piece inspired by two costumes designed and made by costume designer, Phoebe Chan which explores the difficulties of growing up as a first generation immigrant of East-Asian Descent in Brisbane, Australia. The frustration of this mixed cultural identities are represented by a diverse group of individuals of East-Asian descent. Although bounded together by the same pressures of cultural expectations (i.e. the 'expiration’ date of a single women in East Asian society and standards of beauty) and the oppressive nature of the western male gaze, these women are proof that these expectations are but just stereotypes, waiting to be challenged and dispelled.

Screenings
16th August at ICA London, United Kingdom
ICA’s Self-Protection Manifesto Launch.

9th November at York, United Kingdom
Aesthetica Film Festival 2018

Art Direction and Casting


TO THE POWER OF

Afra Zamara Co-Director
Carmen Pellon Cinematographer
Phoebe Chan Costume Designer
Kahina Yahi Lamblin Editor
John Bringwolves Sound Designer
Philipp Morozov Colourist
Jack Hamilton Gaffer


Analog + Automatic


A tongue in cheek challenge of the notion that robots are better than humans at most thing.

Art Direction, Moving Images, Set Design


TO THE POWER OF

Louisiane Trotobas Co-Creator