A kickstarter campaign for Singapore’s sustainable apparel, Livingwear’s Joy of New Beginning Collection.
As the creative director of the campaign, it was important that the video captures the brand essence of “a modern apparel company on a mission to design for a better world, celebrating differences of Life & Living” and showcases Livingwear’s emphasis on inclusivity and ease.
Launching a year into the COVID-19 pandemic, we casted real people of all ethnicity, age and sizes, and proudly introduced LW001 as the elevated essential, designed to bring you from indoors to the outdoors. Despite the tight budget, we were able to transform a 5 room condo into a different living space for all 8 talents, helping viewers imagine how Livingwear could fit themselves and their lifestyle during a time where the pandemic has forced most of us to be indoors.
The campaign reached in goal of $5000 in 4 hours and successfully raised $15,600 at the end of the campaign.
TO THE POWER OF
Livingwear Client Jaslyn Lim Co-Creative Director Bryan Lim Director M.Ridwan Cinematographer Amysar Bakar Camera Assist M.N Hakiki Gaffer Muhammad Zaki Grip Adil Amran Grip Hui Min Grip Vanessa Kee Voice Artist
Suzanna Salleh Make Up Artist Timothy Lim Editor Studio Crop Supers Matthew Lee Audio